IMPACT INVESTING.  TO ME IT IS AN "ADJACENT POSSIBLE" OF ADDITIONAL OPTIONS FOR A SUSTAINABLE FUTURE FOR OUR PLANET, AND A HOPEFUL, FULFILLING FUTURE FOR ITS CITIZENS.

I BELIEVE THAT IMPACT INVESTING CAN BE UNDERSTOOD BY ANYONE USING 4 WORDS: 'THE POWER OF AND".

THE BEAUTY OF IMPACT INVESTING IS THAT IT IS A PURE DERIVATIVE OF "THE POWER OF AND".  WHILE IT IS TRUE THAT INVESTING IS ABOUT A FINANCIAL BOTTOM LINE;  IT HAS BEEN PROVEN BY HEROIC IMPACT INVESTORS THAT ANYONE CAN TARGET TRADITIONAL RISK-ADJUSTED FINANCIAL RETURNS AND MEASURABLE SOCIAL AND ENVIRONMENTAL RETURNS (OUTCOMES) AT THE SAME TIME.  

THAT IS "THE POWER OF AND".

I CHOSE THE NAME FOR THIS SITE BASED ON A RECOGNITION OF THE IMPORTANCE OF THESE 4 WORDS AS WELL AS THE TARGET MARKET FOR THESE TYPES OF OF STRATEGIES.  I CAN THINK OF 4 MAIN POTENTIAL CLIENTS WHO SHOULD BE INTERESTED IN IMPACT INVESTING:

1) MY MILLENIAL DAUGHTER  2) MY MILLENIAL SON  3) MY 105-YEAR-OLD JOKESTER RELATIVE ALF AND SOMEONE I WILL CALL  4) "Everyone Inbetween"